Bottle Label Printer Case Study for Growing Brands
Letterbox Cocktails, a fast growing Bedfordshire drinks brand led by Jennie Bayliss, turned to ERS when rising demand made internal label production essential. They needed a bottle label printer that could deliver durable, waterproof bottle labels with consistent colour quality—especially ahead of the Christmas rush.
ERS’ Account Manager, Mark, introduced them to Epson’s ColorWorks range and guided them through product testing, which quickly highlighted the Epson ColorWorks C4000 as the ideal fit. The result was a dependable, flexible label printing setup that now supports their daily production and future growth.
The challenge: Growing requirements of custom labelling and packaging
As a growing business, Letterbox Cocktails was struggling to keep up with demand because it relied on pre-printed label sheets. They needed an in-house package labelling solution that could maintain brand consistency while handling the realities of a liquid product. Their key requirements included:
- Accurate colour reproduction to protect brand identity.
- Water resistant labels and inks are suitable for bottles stored, handled, and transported under varied conditions.
- Precise label sizes to match their bottle format.
- Durability and adaptability, including the ability to lift and reapply labels during production.
- Flexibility with designing bottle labels when information needed to be updated, or new products were launched.
Timing was critical. With Christmas approaching, they needed a complete solution installed and tested before December.
The solution: Transforming production with an in-house bottle label printer
Mark, ERS’ Account Manager, worked closely with Jennie through a structured, interactive process designed to remove uncertainty and ensure the final setup was perfect for their production environment.
How ERS delivered the solution
- A tailored label printer review, comparing several colour label printers suited to small batch, high quality production.
- Creating label samples which allowed Jennie to see real world results on her own bottles.
- On-site product demonstration of the C4000 printer to ensure the solution worked well within existing processes.
- Material testing, including multiple paper label stocks to assess water resistance, adhesion, and finish.
- Expert guidance, ensuring the final choice balanced performance, durability, and cost.
This collaborative process made it clear that one bottle label printer stood out.
Why ERS recommended the Epson ColorWorks C4000
- Crisp, consistent colour quality - perfect for product label printing
- Durable inks that resisted water and smudging, which was important considering the product type.
- Flexible software and media compatibility, which allows Letterbox Cocktails to experiment with product label designs and label materials.
- Cost-effective in-house production, eliminating the need for pre-printed labels and reducing lead times.
Since its launch in 2022, the C4000 has continuously proven to be the best product label printer for small business use cases, such as Letterbox Cocktails.
The result: smoother production, enhanced flexibility and vibrant brand labels
With the Epson C4000 installed and supported by ERS, Letterbox Cocktails now enjoys a streamlined, reliable, and flexible bottle labelling process.
Benefits achieved
Jennie was even able to enhance her gift product range thanks to the custom design features, giving her the freedom to offer personalised drink labels.
- On-demand colour label printing for any product, any time.
- Consistent brand colour across all batches.
- Faster production ahead of peak seasons, especially Christmas.
- Creative flexibility, meaning that designs could be changed or updated at a moment’s notice.
Visit Letterbox Cocktails’ website to see the bottle labels in action.
Review from Jennie Bayliss
“The new setup has streamlined our labelling process and ensured we are ready to meet customer demand during peak seasons ... Absolutely essential for production.”
She went on to highlight how much she values the partnership with ERS, particularly after taking part in our Tree Planting Day through the ColorWorks sustainability initiative:
“We didn’t expect that anything else would come of it ... we thought we’d just buy the printer and order labels and ink every so often, but it’s nice to build a community and relationship with a local business.”
Making the move from pre-printed labels?
Shifting from externally printed labels to an on site label packaging printing setup gives growing brands far more control over quality, timing, and creativity.
With the Epson ColorWorks range and ERS’ dedicated support, businesses can print exactly what they need, when they need it.
Reasons to upgrade to in-house label printing
- Print on demand instead of waiting for external suppliers.
- Reduce waste and costs by producing only the required labels.
- Maintain brand consistency with precise, repeatable colour output.
- Adapt instantly to new flavours or seasonal orders with custom label printing.
- Strengthen production control by keeping everything under one roof.
How ERS helps
ERS makes the shift to internal colour label printing straightforward by pairing the Epson ColorWorks range with practical, real world support. As a four time Epson ColorWorks Partner of the Year, the team brings deep experience in helping businesses replace preprinted labels with a flexible, on demand setup that delivers consistent colour, durability, and full production control.
We also offer an exclusive ERS ColorWorks sample pack at no cost, giving you an exclusive look at a range of materials and print finishes before you commit.