ERS Solutions Cashing in on the Mobile Barcode Revolution
Cashing in on the Mobile Barcode Revolution
RETAIL MOBILE BARCODES
A MORE PERSONAL CUSTOMER CONNECTION WITH A BIG PAYOFF
Over seven and a half billion mobile phones are in service around the world With more mobile subscriptions than people on the planet today, the mobile phone is the one device that virtually all your customers of all ages carry, all of the time. Your customers are always looking for new ways that this little device can make their lives easier. And one of the many technologies they are embracing is the mobile barcode.
What is a mobile barcode?
A mobile barcode is an electronic barcode that can be stored on a mobile phone. Retailers of all sizes can use mobile barcodes to create innovative marketing programs that benefit customers and the business. Mobile barcodes can be used to create virtual loyalty cards, gift cards and coupons that shoppers can carry right in their mobile phones — no more plastic credit-card style cards and paper coupons to manage. And since today’s shopper is already looking for ways to use their mobile phone to simplify their life, many will opt-in to marketing programs that allow you to send offers right to their mobile phones, establishing a powerful direct-to-customer channel for highly targeted promotional campaigns that are extraordinarily cost-effective — with extraordinary redemption rates. Customer-driven adoption of the mobile barcode — a new challenge for today’s retailers Mobile barcodes provide a challenge that is unlike any other marketing initiative. Your customers can actually embrace mobile barcode technology before you do.
As a result, while you may not have launched mobile barcode-based marketing programs, your customers may still present mobile barcodes on their mobile phones at your POS. For example, you might only offer physical loyalty cards today, but available mobile phone applications allow your customers to create a mobile barcoded version of your physical loyalty card. When your customer presents the mobile barcode on the display of their mobile phone at your register, if your POS technology cannot scan the mobile barcode, your customers experience a loss of convenience — and you may lose that customer to a competitor who can.
Enabling Mobile Barcodes at the POS
In order to launch successful mobile barcode marketing programs, you have to be able to read
the barcodes that are displayed on the mobile phones of your customers. And with Zebra’s imager family for retail, you can.
While traditional laser barcode scanners are designed to read barcodes on paper labels, the zebra family of 2D imagers allows you to successfully scan barcodes on paper labels as well as those displayed on the highly reflective surface of a mobile phone or computer screen. No matter what type of store you have — from the largest retailers to small boutique shops with space constrained cash wraps — or how many customers you serve a day, there is a scanner that will fit right in with your store environment and your budget. And when you choose ERS and Zebra Technologies, you get the peace of mind that comes with choosing an industry leader with vast experience supporting retailers of all sizes, all around the world.
Our Zebra Imager Barcode Scanners offer:
• The superior scanning technology that makes Zebra Technologies the global market share leader in the barcode industry: high performance ‘scan and go’ simplicity on any barcode — even damaged and poorly printed barcodes — without aligning the barcode and scanner window.
• Ease of use right out of the box with smart autohost detect cables, Zebra’s exclusive Scanto-Connect technology and a complimentary staging tool. You can count on using Zebra scanners from day one.
• The built-in durability to handle the bumps and spills associated with all day, every day use.
• Remote management tools combine with industry leading all-inclusive affordable service
plans to ensure maximum uptime and a very low total cost of ownership (TCO).
Key Features
- Enable Mobile Barcode Revolution
- Range of Scanners for Every POS
- Corded Handheld Options
- Cordless Handheld Options
- Companion Scanner for Tablets
+44 (0) 1234 855 300 or email sales@ersltd.co.uk
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