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Alfie and Me Biscuits Grow their Business with Eddie

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In 2018 Annie was on maternity leave with her son Alfie, she decided her job in HR couldn’t offer her the flexibility that she needed, which is what prompted her to think of a new plan. With a love for baking and decorating now was the time to take her passion to the next level, Alfie and Me Biscuits was then launched. Four years on and with Alfie at school, it was time to continue growing the business and take the next step…

For years Annie was getting requests for designs which were far to tricky to hand ice, airbrush, or stencil (particularly corporate logos). For this reason, she was having to turn away hundreds of pounds worth of business – Primera’s Eddie was the perfect solution. After months of ‘courting’ the product Annie came to ERS.

From initial contact Vincenzo, one of our internal account managers was there to help. Here's what Annie had to say about her first encounter with ERS...

“Understandably I had a number of questions (and reservations!) that I needed addressing before committing to purchase the direct-to-food ink printer. Right from the very first phone call, Vincenzo couldn’t do enough to help. In return, I was asked questions about the nature of my work to ensure that the Eddie, Edible Ink Printer was going to be right for my business – a very refreshing and reassuring conversation to have with any salesperson!”

Read the full story below to find how Annie found her overall experience with ERS what’s next in store for this delicious biscuit business.


Primera - Eddie, Edible Ink Printer

Print full-colour photos, logos, designs and text directly onto the surface of many food items such as biscuits, cookies, chocolate, macarons or even tic-tac's using full colour edible ink. With 19 tray varieties to choose from the creative possibilities are endless.

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