The Lowdown On Connected Packaging
What Is Connected Packaging?
Connected packaging is the use of QR codes, NFC tags, or sensors on a product or its packaging to deliver a digital experience. When scanned, these smart codes connect consumers to product information, offers, instructions, sustainability data, or traceability—all in real time.
This turns packaging into more than just a label. Interactive smart packaging turns products into personalised digital journeys. It boosts engagement, builds loyalty, and ensures compliance with new regulations.
Manufacturing’s Next Big Shift
Manufacturing is entering a new era where traditional barcodes are being phased out. Replacing them are 2D QR codes that carry rich data—from batch info to expiry dates and sustainability metrics.
Connected packaging makes this transition seamless. Whether you're a small producer or a global manufacturer, using connected packaging helps you:
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Meet packaging regulations like Digital Product Passports
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Engage directly with customers through tailored experiences
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Differentiate your brand in competitive markets
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Streamline supply chain tracking with smart serialisation
Why Now?
The shift to connected packaging isn’t just a trend—it’s becoming the new standard. As barcode technology evolves, smart packaging will be built into every product by default. Now’s the time to get ahead, integrate with your current systems, and create value from every scan.
Connected packaging is more than a tech upgrade—it's your new communication channel, compliance tool, and brand builder all in one. Ready to make your products smarter?